Hindustan Motors
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HINDUSTAN MOTORS - A MAJOR PLAYER
 
Source: Excerpts - Indiamart.com
Hindustan Motors was the first Indian Car Company to start production in India in 1942. Since then, it has become a vast company, manufacturing cars like the sturdy Ambassador, the elegant Contessa, and in collaboration with Mitsubishi of Japan now manufactures the new Mitsubishi Lancer.

It started production of the Landmaster in 1954, and in 1957 began the production of the Ambassador. Later tie-ups with General Motors Corporation of USA, Vauxhall Motors, UK, Marion Power Shovel Co, USA led to new products being launched. In 1963 commenced the production of the Ambassador Mark 2. Later versions and more forays in related vehicle segments followed.

At present, it is a one billion turnover company manufacturing Passenger Cars, Utility Vehicles, Power Products and Earthmoving Equipment. The manufacturing facilities of the company are spread across India: Uttarpara in West Bengal, Pithampur in Madhya Pradesh, Thiruvallur and Hosur in Tamil Nadu, and Pondicherry. The latest model, Mitsubishi Lancer, is manufactured in their state - of - the - art manufacturing facility at Thiruvallur, Tamil Nadu.

Increasing rivalry and dropping sales figures made the company look out for newer models, and hence the new Ambassador Nova was brought out in 1990, and in 1993 was launched the Ambassador 1800 ISZ.

Though the sturdy Ambassador does not find many takers in India, with people looking to more fancy cars, its export has been steadily increasing, mainly in the British and Japanese markets. Trucks are being exported to Bangladesh, Egypt, New Zealand, Sri Lanka and Mauritius. The Earth moving Equipments are being exported to Oman, Jordan, Iraq, Bangladesh, Mauritius and Libya.

Hindustan Ambassador has a vast service network. The Passenger Car and Utility Vehicle market is being attended by a 115 strong dealer network, 50 Service and Parts dealers and additional 60 exclusive Parts dealers. 4 Regional Offices and Nation-wide Territory Offices support it. Two dealers serve the Earthmoving Equipment and Power Products market from 25 locations spread across the country.

In a bid to streamline the after sales service, three divisions have been made, namely red, blue and green. The Red will handle the new Mitsubishi Lancer, Blue, the Ambassador and Contessa Classic, while the Green caters to the rural market with the Trekker and the HM RTV.

All the cars manufactured by Hindustan Motors conform to Euro -1 emission norms. This has been achieved by upgrading the Ambassador 1800 ISZ with multi - point fuel injection. The Ambassador was always in conformance with these norms.