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HINDUSTAN Motors has launched the Ambassador Grand, a variant of
the Ambassador, with additional features such as power
steering, power brakes and remote shift gear. The diesel version
(1.8-litre) costs Rs 4.40 lakh, ex-showroom, Chennai and the
petrol version at Rs 4.16 lakh.
 The
car also has been fitted with transparent headlamps, body-coloured
bumpers, improved air conditioning, "spruced up interIors", and
a new acoustic package developed in association with Treves of
France. Other improvements include glass and magazine holders,
reading light, digital clock and a hand brake in the centre.
Hindustan Motors expects to sell about 2,000 Ambassador Grands
this year, and about 10,000 vehicles next year. The company
sells about 15,000 Ambassadors each year.
About 65 per cent of Ambassadors are sold go to the taxi
segment, while institutional purchases (Government departments,
police) account for another 16 per cent.
Addressing a press conference here, Hindustan Motors'
Vice-President, Marketing, Mr Satish Burman, said with the
Grand, the company expected to get individual customer's
interest back to the Ambassador. However, it prefers to position
the car as a niche product.
HM General Manager-Corporate Communications, Ms Soni Srivastava,
said that the Ambassador Grand had 137 improvements brought into
it.
Mr Satish Burman, Vice-President (Marketing), Hindustan Motors,
and Ms Soni Srivastava, GM (Corporate Communications), G.K.
Birla Group, at the launch of 'Ambassador Grand' in Chennai on
Tuesday. -Bijoy Ghosh
For more information on Ambassador Grand, Click
to visit Grand mini site @ hmambassador.com |
