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Hindustan Motors launches Eco-friendly CNG version of the Lancer - July 13, 06
Cedia makes a monsoon debut in electronic media

New Delhi, Thursday, July 13, 2006: Hindustan Motors and Mitsubishi Motors, Japan have together introduced a CNG version of the Mitsubishi Lancer for the Indian market.

The CNG Lancer is a powerful luxurious car. Powered by a reliable 1.5 litre engine with flat torque characteristics that make superior drivability possible even in city traffic. Clean and pure CNG optimizes the engine’s performance and maximizes its life.

The CNG conversion kit, to be fitted at sale points, has been custom developed for Lancer, based on international design of BRC Italy. Kit fitments and mountings are approved by Hindustan Motors after stringent durability and mileage accumulation tests. The CNG conversion kit and the cylinder design have been approved by Automotive Research Association of India (ARAI), Pune.

Superior power and exceptional fuel economy is complimented with the most comfortable interiors in the CNG Lancer. Titanium finish cockpit and Italian leather interiors along with rear duct tropicalised air conditioning are just some of the features that make the experience of the CNG Lancer unforgettable.

Commenting on the development, Mr. Ravi Santhanam, Managing Director, Hindustan Motors, said, “Hindustan Motors has always been on the forefront of introducing environment friendly vehicles in the Indian market. CNG has been welcomed as a more economical and greener option and the CNG variant of the Lancer will be greeted with an excellent response from those customers who look for style, power, luxury, economy and eco-friendliness in their vehicles.”

Hindustan Motors has also launched a new, exhilarating 20 seconds TVC for the Mitsubishi Lancer Cedia. A Mitsubishi EVO maneuvering the rough and tricky rally terrain gradually transforms into an elegant silver car cruising on city roads with equal ease as of the rally car. “Introducing the Mitsubishi Cedia”. “Spirited Products for Spirited People”.

Speaking about the TVC, Mr. Santhanam, said, “The commercial will electrify the minds of the target audience for the Lancer Cedia. It showcases the powerhouse of performance as well as the elegance of the car effectively. It will certainly ignite the imagination of the customers.”

The TVC will be telecast from this week on prominent news and niche channels such as National Geographic as well. The duration of the campaign will be 8 weeks starting July 14, 2006. A colour print campaign for Cedia is already on and will continue during these eight weeks.
For further details, please contact:
Ms. Soni Shrivastav
General Manager, 
Corporate Communications
GP-CK Birla Group
Phone: 42092177, 42092100
E-mail: soni.shrivastav@india.birlasoft.com
Risha Dhingra / Parul Yadav
Perfect Relations
#24379862-69 / #24372178

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