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The all new Mitsubishi Lancer Cedia debutes in Mumbai aggressively priced at Rs. 9.87 lakhs - January 18, 2006
Mumbai, Wednesday, January 18, 2006: Mumbai-ites have something to rejoice! Hindustan Motors, of the C.K. Birla Group, announced the launch of the ‘totally alive’ All New Mitsubishi, Lancer Cedia in two variants in the city today. 

Regular and the sporty model of the Cedia would be available at Rs. 9.87 lakhs (ex showroom). The Lancer Cedia is manufactured at Hindustan Motors’ state-of-the-art plant at Chennai. Hindustan Motors Managing Director Mr. R Santhanam unveiled the Lancer Cedia. Mr. SC Gupta, Vice President, Hindustan Motors was also present.

Speaking on the occasion, Mr. Ravi Santhanam, said, “Lancer Cedia is a state of the art car. Loaded with power and aerodynamic enhancements and is extremely reliable and dependable I am sure this model will be well received in the high performance compact sedan car market in India.”

Lancer Cedia is a Premium Car evolved from the legendary Evo Series from Mitsubishi – the 4-time rally champion. An extremely responsive car with easy manoeuvrability, the car can be easily negotiated in bumper-to-bumper traffic. It offers a pleasurable driving experience even in city traffic due to the excellent road grip and handling. 
Lancer Cedia – Highlights
  • 4 cylinder 2.0 litre high torque petrol engine
  • Electronically controlled multi-point fuel injection system
  • Tilting power steering
  • Dual Air Bags with ABS and EBD
  • Multi-link Independent Suspension
  • Emission Standard – BS III
  • Slick 5-speed manual gear shift
  • Plush leather and chrome interiors
  • Keyless entry

The muscular build is powered by an extremely powerful 2-litre petrol engine with 16 valves. Even at a top speed of 180 kmph, the car is stable, adding to the driving pleasure. The driver’s seats can be adjusted – even the height – to provide clear all-round visibility to the driver. 

Fuel efficiency, safety and reliability, the other hallmarks of Mitsubishi vehicles, add to the power and performance of the Lancer Cedia. 

Commenting on what distinguishes the Lancer Cedia from the Lancer, Mr. Ravi Santhanam, Managing Director, said, “The Lancer Cedia combines superior technology and design. With the Japanese technology, Lancer Cedia is more powerful than most cars on Indian roads. It is a remarkable combination of speed, power and elegance.”

Speaking on the occasion, Mr. SC Gupta, Vice President, Hindustan Motors, added that, “The Lancer Cedia has been priced competitively for the C++ segment. Its strong points are its looks, performance, fuel efficiency and its price. Lot of customers have been waiting for a car like this.”

The Lancer Cedia is a picture of sophistication with touches of glamour – wide, stylish halogen headlamps, stylistic cuts, swoops and ridges on the bonnet, 6-spoke alloy wheels, wrap-around tail lamps and chrome door handles. The Mitsubishi badge on the muscular front is a focus of attention splitting the black grill with a chrome accent. It will be available in colours such as County Beige, Ashton Grey, French Claret, Nordic Blue and Black forest Green. 

The Lancer Cedia is roomier than the existing Lancer models available in the market. It seats five persons comfortably because of a generous head, leg, shoulder and hip room. The plush interiors are similar to Mitsubishi’s Lancer Evo. The luxuriant Italian leather upholstery is complemented by premium two-tone beige finish and touches of imitation wood. Door pads, steering wheel, assist grips and shift knob are trimmed with leather. The rear passengers have access to a rear centre armrest with cup holders. 

The design of the dashboard is multi-layered and modern with a leather-finish central console, while the Mitsubishi four-spoke steering wheel attracts special attention. The brightness of the instrument panel can also be adjusted as per the comfort of the driver. The cockpit is an elegant combination of wood and titanium.

Safety is prioritised in the Lancer Cedia with the incorporation of dual air bags, collapsible steering, side impact bars and a stabilizer bar. The car comes with anti-braking system and electronic brake force distribution system for smoother and safer stops.

For the sporting enthusiasts, Hindustan Motors has also launched the Cedia Sports. This variant is available in four fiery colours: Chicago White, Black Pearl, Aussie Yellow and the Manchester Red. It comes equipped with a rear spoiler and roof antennae. And of course, no sports car is complete without air dams. The interiors have also been given a sporty touch with carbon finish dash board, sports fabric upholstery and door pads.

Lancer Cedia and Lancer Cedia - Sport will be priced at Rs. 9.87 lakhs (Ex-Showroom) one country, one price and will be available at ___________ [dealership names to be added] Hindustan Motors dealerships in Mumbai. 

For further information:
Contact at GP-CK Birla Group
Ms. Soni Shrivastav
General Manager, Corporate Communications, New Delhi
e-mail: soni.shrivastav@india.birlasoft.com
# 011 23317775, 011 23313830

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