New Delhi, July 27, 2007
In order to boost
sales during rains, Hindustan Motors (HM) is offering Mitsubishi
Lancer at a special price.
Under this promotion, Lancer is available in price range of Rs.
6.54 to 7.59 Lacs (Ex showroom Delhi), instead of original price
range of Rs.6.78 to Rs.7.99 lacs.
As per company spokesperson “The highest selling variant in
Lancer range is LXd, which is fully loaded and during monsoon,
it will be offered at Rs. 7.49 Lacs instead of Rs.7.91, the
During the months of July-August, lot of buying happens in
Kerala during the Onam festival and this special pricing is
expected to give boost to our sales in the state.
However, following our policy of ‘One country one price’ we are
offering this special price to all Lancer buyers across the
The LXd model of Mitsubishi Lancer is the right balance of
driving comfort, ownership cost and value for money. It comes
with premium features, like power windows, MP3 CD Player,
electric mirror control, rear AC ducts, height adjustable seat
belts, gas filled shock absorbers, keyless entry, central
locking, tilt steering and drivers foot rest.
Lancer LXi (Petrol) and LXd (Diesel) are available in 6
attractive colours through 37 dealers across India.
HM has recently introduced auto LPG in its Lancer Cedia Petrol
version. The response for which is also very positive. This
variant is available at a price of Rs 8.60 lacs (Ex showroom
Delhi). This makes a double bonanza from Hindustan Motors.
MITSUBISHI brand in India and world over signifies rally
proven toughness, excellent drivability, great ride comfort,
premium features and latest technological advancements for all
its products. The new price positioning of Lancer will certainly
attract more buyers towards the established premium brand. The
Mitsubishi product range- Lancer, Cedia, Pajero and Montero in
price range between Rs.6.54 lakhs to Rs. 34.11 lakh offers
Indian customers a wide range of products with unique
characteristics and competitive price.
Hindustan Motors Ltd. was established in 1942 and is a
part of the G.P. C.K.Birla group of companies. Its registered
office is in Kolkata, with the car manufacturing plant being at
Uttarpara and Tiruvallur. Mr. C.K.Birla is the Chairman of
Hindustan Motors. The Ambassador car is manufactured from the
Uttarpara facility, while Lancer, Cedia and Pajero are rolled
out from the Tiruvallur plant.