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Monsoon Bonanza for Mitsubishi LANCER buyers!
New Delhi, July 27, 2007

In order to boost sales during rains, Hindustan Motors (HM) is offering Mitsubishi Lancer at a special price.

Under this promotion, Lancer is available in price range of Rs. 6.54 to 7.59 Lacs (Ex showroom Delhi), instead of original price range of Rs.6.78 to Rs.7.99 lacs.

As per company spokesperson “The highest selling variant in Lancer range is LXd, which is fully loaded and during monsoon, it will be offered at Rs. 7.49 Lacs instead of Rs.7.91, the normal price.

During the months of July-August, lot of buying happens in Kerala during the Onam festival and this special pricing is expected to give boost to our sales in the state.

However, following our policy of ‘One country one price’ we are offering this special price to all Lancer buyers across the country.”

The LXd model of Mitsubishi Lancer is the right balance of driving comfort, ownership cost and value for money. It comes with premium features, like power windows, MP3 CD Player, electric mirror control, rear AC ducts, height adjustable seat belts, gas filled shock absorbers, keyless entry, central locking, tilt steering and drivers foot rest.

Lancer LXi (Petrol) and LXd (Diesel) are available in 6 attractive colours through 37 dealers across India.

HM has recently introduced auto LPG in its Lancer Cedia Petrol version. The response for which is also very positive. This variant is available at a price of Rs 8.60 lacs (Ex showroom Delhi). This makes a double bonanza from Hindustan Motors.

MITSUBISHI brand in India and world over signifies rally proven toughness, excellent drivability, great ride comfort, premium features and latest technological advancements for all its products. The new price positioning of Lancer will certainly attract more buyers towards the established premium brand. The Mitsubishi product range- Lancer, Cedia, Pajero and Montero in price range between Rs.6.54 lakhs to Rs. 34.11 lakh offers Indian customers a wide range of products with unique characteristics and competitive price.

Hindustan Motors Ltd. was established in 1942 and is a part of the G.P. C.K.Birla group of companies. Its registered office is in Kolkata, with the car manufacturing plant being at Uttarpara and Tiruvallur. Mr. C.K.Birla is the Chairman of Hindustan Motors. The Ambassador car is manufactured from the Uttarpara facility, while Lancer, Cedia and Pajero are rolled out from the Tiruvallur plant.


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